'Win The Future.'
That cliche is almost as lame - perhaps lamer than - President Gerald Ford's "Whip Inflation Now' and the associated WIN buttons. Worse, his supposedly inspiring slogan generates the abbreviation 'WTF' which, as used in text messages and on Twitter, simply means 'What The F*&k'.
Even though the President of the United States is regularly described as the most powerful man in the world, that really only refers to his ability to reduce the planet to a smoking, radioactive, ruin. The Constitution places very significant limits on the President but he can wield real power through his ownership of the bully pulpit and possession of the biggest microphone.
To keep that power, however, the President must be perceived as both serious and credible. Whiskey Tango Fox provides him no help.